Distribute. Discover. Connect.

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Our platform distributes publisher content to subscribed audiences

2000 of the world’s largest publishers rely on Mediafed to deliver their breaking news content to influential subscribed audiences.

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The-Daily-Telegraph
The-Guardian
New-York-Times
ABC-News
The-Independent
Inc
NBC-News
Newsweek-and-The-Daily-Beast
Le-Monde
Reuters
IDG
Business-Insider
CBS
Fast-Company
Cnet
Wired

Join our Publisher Network

Publishers

Mediafed provide publishers with an industry leading technology platform which enables the reliable distribution of their breaking news content to all RSS driven digital devices. Our reporting capabilities provide publishers with analytics and insight on article consumption by RSS subscribers, right down to a device and country level. We have designed our services to help publishers get better at engaging with their current audience and to connect their content with new audiences.

News-feed Services


News-feed Metrics

ABC Electronic ratified metrics service used by over 2000 global premium publishers to provide detailed information on subscriber numbers and feed interaction right down to individual article level. Reports include which countries subscribers are coming from and what they are using to consume your feeds.

Feedsportal

Ping Service

This service automatically submits your feeds to multiple RSS directories and search engines like Google Reader and Technorati. Moreover it notifies those directories as soon as there is new content in your feeds so it can be spidered as soon as possible. A controlled test of this feature has proved that an article can appear within Google within a few hours as a result of our ping service.

Social Media Distribution

Our service provides user interactivity within your feeds by adding social media functionality such as:

  • Email this – the user can send the article link to a friend or colleague
  • LinkedIn, Twitter, Facebook and Google+

News-feed Monitoring

The system monitors your feeds 24x7x365 and will alert you (and us) if it detects any problems or validation issues that would reduce reach and effectiveness.

News-feed Advertising

Our advertising network matches premium news-feed content with premium advertising, ensuring results for the advertiser and revenue for the publisher.

Content Distribution

We understand that there are times when our publishers want to increase the reach and amplification of their own content, that is why we have developed a world class content distribution and recommendation platform that enables Mediafed to connect publisher content with new audiences.

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Referral Traffic


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Connect

At Mediafed, we are passionate about the role news-feeds play in connecting informed and influential audiences with great content. Our mission is to help those audiences discover more of the content they crave, which is why we have launched Mediafed Connect.

Connect is a highly-personalized content discovery experience, the purpose of which is to display relevant content recommendations based on the consumption habits of the individual subscriber. We keep things relevant by analysing the audience interaction with your content and then, using our search algorithm, we surface additional content which you have produced but they have yet to discover.

How it works

As a user clicks on the Connect unit, they are directed back to the original article source on your website. This results in quality referral traffic back to your site at no extra cost to your business.

How do I get started?

If mediafed already distribute your RSS feeds, there is no need for any additional technical work – so we are able to get Connect underway immediately. Simply email us at publisher@mediafed.com and one of the Mediafed team will get in touch. If Mediafed do not currently distribute your RSS news-feeds then we can help you make the switch today. Email our publisher team and they will be able to assist you in the switching process so you can start generating additional traffic and revenue.

Start Your Connect Campaign

Amplify your content to reach new audiences


Amplify

Amplify is a unique way for publishers and brands to distribute their content to an engaged audience of over 240m subscribers. News-feeds offer a unique environment within which to Amplify your content and because audiences have subscribed to breaking news content from specific publisher sources our ability to activate scalable and targeted campaigns is unrivalled.

We believe that relevant content is, by definition interesting. So we keep Amplified content relevant and interesting in two ways. We analyse audience interaction with content from across our network of 2000 publishers. We then use our search algorithm to match Amplified content to relevant environments and relevant audiences.

How it works

As the user engages with content from across our publisher network we display a relevant Amplify unit at the end of the story article within the news-feed. When the user clicks on the Amplify unit they are directed back to the original article source on your website, resulting in quality referral traffic for you and a great content discovery experience for them.

How do I get started?

If you are a publisher or brand and we already distribute your RSS feeds then we have a consistent stream of content ready to Amplify. The process is as easy as getting in touch via publisher@mediafed.com to specify a daily budget. We can get you started today.

If we don’t currently distribute your RSS feeds or if you are a brand advertiser with great content that you want to Amplify to engaged audiences, then the process is still straightforward. Simply email sales@mediafed.com, and a member of the sales team will get in touch to talk through your requirements and get your campaign underway.

Start Your Amplify Campaign

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We work with Brands you love

Adidas
Amex
Barclays
BMW
British-Airways
Dell
Emirates
Ford
HP
HSBC
Mercedes
Microsoft
Ralph-Lauren
Samsung
Singapore-Airlines
Unilever

Join our List of Brands

Advertisers & Agencies

Mediafed connects brands with hard to reach communities of informed, influential and affluent consumers.

Distributing breaking-news content on behalf of our publishers to opt in subscribers puts Mediafed in a unique position to understand audiences and the types of content they crave. It is because of our unique understanding of content consumption at scale that we are able to partner with brand advertisers to successfully connect them with relevant audiences in unique ways – we do that via a display advertising, content marketing and custom content solutions across all platforms and devices.

Display


Display Advertising

With the internet ever growing and fragmenting it can be challenging for marketeers to create an impact with the right audiences. Sure, many of the audience targeting tools available today bring efficiencies and offer assistance to the marketeer, but research has proven that content and context are still the essential ingredients in a successful advertising campaign.

News-feeds provide a compelling opportunity for brands to communicate with engaged audiences – on average a news-feed subscriber will spend unto 45 minutes a day consuming content, which is why we refer to news-feeds as The Attention Channel. We offer a range Commerzbank-Display

Start Your Display Campaign

 

Content Distribution


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Amplify

Amplify is a unique way for publishers and brands to distribute their content to an engaged audience of over 240m subscribers. News-feeds offer a unique environment within which to Amplify your content and because audiences have subscribed to breaking news content from specific publisher sources our ability to activate scalable and targeted campaigns is unrivalled.

We believe that relevant content is, by definition interesting. So we keep Amplified content relevant and interesting in two ways. We analyse audience interaction with content from across our network of 2000 publishers. We then use our search algorithm to match Amplified content to relevant environments and relevant audiences.

How it works

As the user engages with content from across our publisher network we display a relevant Amplify unit at the end of the story article within the news-feed. When the user clicks on the Amplify unit they are directed back to the original article source on your website, resulting in quality referral traffic for you and a great content discovery experience for them.

How do I get started?

If you are a publisher or brand and we already distribute your RSS feeds then we have a consistent stream of content ready to Amplify. The process is as easy as getting in touch via publisher@mediafed.com to specify a daily budget. We can get you started today.

If we don’t currently distribute your RSS feeds or if you are a brand advertiser with great content that you want to Amplify to engaged audiences, then the process is still straightforward. Simply email sales@mediafed.com, and a member of the sales team will get in touch to talk through your requirements and get your campaign underway.

Start Your Amplify Campaign

 

Fuse

At Mediafed, we are passionate about connecting informed and influential audiences with great content. Our mission is to help those audiences discover more of the content they crave, which is why we have launched Fuse.

What is Fuse?

Fuse is a unique way for brands to engage with relevant audiences at scale by aligning their display advertising with trusted brand content, expert reviews and earned media.

Mediafed have an unrivalled understanding on the content consumption habits of over 240m global subscribers. Our ability to produce dynamic display units which combine trusted brand content with traditional display advertising results in targeted campaigns which deliver great content experiences for consumers and positive results for brands.

Where and how is Fuse activated?

Fuse ads appear on the webpages of publishers from within our network, placements are dynamically optimised to be contextually relevant to the user based on page content and previous user behavioural data.

Chromecast-Fuse-01

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Start Your Fuse Campaign

 

Content Marketing


Discoveries

Using our Technology Platform relevant content is surfaced from across the Mediafed publisher network, curated by the Mediafed editorial team and then published in the form of custom content experiences. This relevant content is then fused with the owned media assets of the brand and further enriched with positive earned media from across social platforms.

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Mediafed helps Brands become better at Content Marketing

We do that by identifying where brands should be, and the highly-influential audiences they will reach.

Start Your Content Marketing Campaign

Content Marketing

Mediafed has a unique understanding of content consumption across 2000 publishers throughout multiple international markets – we are a single source access point for brands that wish to align with high quality publisher content and reach global audiences at scale.

We bring together the surety of a platform that has served brands and publishers well for the past five years, with an outlook that looks to develop innovative and effective content marketing programmes to engage users.

Start Your Content Marketing Campaign

The Mediafed Story

At Mediafed we are leaders in news-feed distribution and content discovery. We make it possible for some of the world’s largest brands to use these approaches in their content marketing mix. How? Using a proprietary platform and licensing agreements, we bring 3.5 billion pieces of premium publisher content to the desktops and mobile devices of over 240 million loyal subscribers. This happens every month, all around the world, in real time.

You will know the publications we work with. They’re from the likes of Axel Springer, CBS Interactive, El Mundo, Hachette Filipacchi, IDG, La Gardere, Le Monde, Reuters, The New York Times and The Wall Street Journal.

We are headquartered in London but have offices around the world, from New York to St Petersburg, Shanghai to Sao Paulo. We sell locally in many other markets, work with publishers in 55 countries and serve audiences everywhere. We combine this global reach and local market expertise with world-class data management to connect publishers and brand advertisers with hard-to-reach communities of informed, influential and affluent consumers.

We’ve been going since 2007, are privately held and have consistently won awards for what we do. We came in 26th in the 2012 Sunday Times Hiscox Tech Track 100, which lists the UK’s top private companies with fastest-growing sales over the last three years.

Follow us on Twitter: @Mediafed

Join the Team

Are you interested in joining an award winning, fast growing business who are passionate about connecting people with content? If so send us an English language version of your CV along with a covering letter, and we’ll see what opportunities are available to fit your skills.

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